McDonalds in the United Kingdom
 |
ICMR HOME | Case Studies Collection
» Business Strategy Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
||
Excerpts Contd...
Environmental Policies & Community InvolvementMcDonald's restaurants in the UK operated as part of the local community. In order to protect the local environment in which it operated, the company implemented ethical practices across its business. Litter bins were found outside all McDonald's restaurants... ResultsIn 2007, sales in the UK were up by 4.6% and McDonald's was slowly gaining market share in the country. In 2007, its sales in Europe witnessed an upward curve, growing by 3.9% in February, 4.1% in both May and June, 4.3% in July, 4.9% in August, 5.3% in September, 5.4% in October, and 5.6% in November... ChallengesDespite delivering satisfactory performance in the UK in 2009, experts felt that McDonald's had some tough challenges ahead in that market. Over the years, the company was accused of making products with high fat content and it was held responsible for the growing problem of obesity in the UK... OutlookDespite the economic downturn, McDonald's business continued to grow in the UK. Industry experts opined that though McDonald's was not recession proof, it was not affected by the economic downturn as its sales and customer visits continued to grow in the UK... ExhibitsExhibit I: Growth of McDonald's Corporation
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies. |
